Thoughts On Starting A Connecticut Law Blog
I got an email from a friend who is going to start a law blog.
I’m strapped for time so instead of replying to his email and writing a blog entry, I’ll kill two birds with one stone.
My friend wants to focus his blog on a particular area of practice which is a great idea if you are looking to use the blog as a marketing tool (maybe I should take my own advice).
Here’s what I would do:
- Use wordpress or typepad and not blogger;
- Put words in the title of your blog that are easy to spell and likely for a target reader to search (I’m happy that I ditched the idea of naming my blog in flagrate delicto);
- Email other bloggers that you have started a blog, google orders search results in part by sites that link to you;
- Publish on a regular schedule. I try to publish 5 days a week, Monday through Friday. Most of the time, I succeed but sometimes the practice of law gets in the way of blogging. I find that I do not read blogs that publish on an irregular basis. If you can’t do Monday through Friday then let readers know that you will publish on certain days of the week;
- Post new entries in the morning. I know from months of data that the people who read my blog do so on weekday mornings – likely from work;
- Do not check your blog stats for a few months. When I started this, I liked to imagine that people were reading it and by and large that’s what was happening. I now get more unique users on a Saturday night than I got in the first two months of writing this blog.
- Market your blog on facebook and linked in. It’s free, it gets to your target audience and reminds people of what you do for a living.